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Digital Marketing: From Strategy to Results

255000,00
₸
Регистрация
₼900
2 days | 16 аcademic hours

Trainings are conducted when forming a group of 7 or more people
Language of the training - English.

Please note: the date of the training may change.
✨ Please check the exact dates with the coordinators.
Training objectives
Training outcomes

Training objectives

  • Explore the multi-level structure of a digital strategy: from audience and competitor analysis to the practical implementation of marketing campaigns
  • Learn to work with key metrics (CAC, LTV, ROI, RR, NPS), understand how they are interconnected, and how they impact the business
  • Master key tools and approaches: CJM, PESTLE, SWOT, benchmarking using digital services and AI, search engine and social media advertising, and email marketing
  • Apply your skills to a real-world case: conduct a strategic audit of a fitness center, develop a marketing plan, and analyze the results

Training outcomes

  • A comprehensive understanding of how a digital marketing strategy is developed and broken down within the context of the overall business strategy
  • Practical skills in analyzing target audiences (CJM), competitors (benchmarking), and the macro-environment (PESTLE, SWOT)
  • The ability to manage key metrics: calculate Customer Acquisition Cost (CAC), assess Customer Lifetime Value (LTV), monitor conversion rates and ROI, and improve customer retention and NPS
  • Ready-to-use templates and tools for launching marketing campaigns in search engines, social media, and email marketing, as well as an understanding of how AI can improve results
  • Training materials in electronic format
  • Professional recommendations from an expert trainer
  • EY Academy of Business Certificate